One fine morning Mr. Brian, CEO of ABCx Inc. called a surprise meeting. “Hello everyone, I have a question for you all. What does our BRAND stand for? “The employees were unsure of the brand vision. Brian was disappointed; he knew he will never be successful in implementing the business strategy if his own brand champions were uncertain and not confident about the company’s brand.
Have you ever asked this question in your own organization? If not, please do. And if your own employees are unsure about